The Blog

Why I’m (Mostly) Done with Book Signing Events

Ask any author who isn’t a household name and they will tell you the same thing: book signings are brutal. For a relatively unknown author,…

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PiperWai: A Love Story

About a year and a half ago I was browsing a local craft market here in Philadelphia and I stopped to check out a table…

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Glade Best Feelings Campaign – Asthma, Migraines, and More

You may have seen the latest campaign from Glade air fresheners – “inspired by the best feelings in the world.” Just follow their hashtag #bestfeelings…

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Register for Social Venture Institute for Triple Bottom Line Entrepreneurs

For more than 10 years, Sustainable Business Network of Greater Philadelphia has offered a unique opportunity for businesses to gain a competitive advantage while creating…

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Snacking my Way Through Natural Products Expo East

One of my favorite yearly events is Natural Products Expo East in Baltimore. It’s a huge conference where thousands of new and existing natural brands…

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Sign Petition to Get Cancer-Linked Chemicals out of Tide Free & Gentle

I’ve called out Proctor and Gamble in the past for being quite possibly the world’s biggest greenwashers. So it doesn’t surprise me that their new…

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Occupy Wall Street: Support a Better Way to Do Business with B Corporations

At the 2011 B Corporation Retreat last week in Philadelphia, I had the opportuity to network with some of the 500 businesses who are leading the…

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Fill The Landfills with A Clean, Fresh Towel Every Time

I wrote a long while back about my anger over the Kleenex Individual Hand Towels campaign – “a clean fresh towel every time.” A year…

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What’s a Green Mom to Do: An Excerpt from “The Sins of Greenwashing

Working on a presentation for a group of college students interested in sustainable marketing, I came across this excerpt from “The Sins of Greenwashing: Home…

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Something In The Water: Guest Post by Healthy Child Healthy World’s Rachel Sarnoff

Something in the Water (Does Not Compute) by Rachel Lincoln Sarnoff, Executive Director/CEO, Healthy Child Healthy World A recent study in the Archives of Pediatric…

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