The Blog

Ask any author who isn’t a household name and they will tell you the same thing: book signings are brutal. For a relatively unknown author,…

About a year and a half ago I was browsing a local craft market here in Philadelphia and I stopped to check out a table…

You may have seen the latest campaign from Glade air fresheners – “inspired by the best feelings in the world.” Just follow their hashtag #bestfeelings…

For more than 10 years, Sustainable Business Network of Greater Philadelphia has offered a unique opportunity for businesses to gain a competitive advantage while creating…

One of my favorite yearly events is Natural Products Expo East in Baltimore. It’s a huge conference where thousands of new and existing natural brands…

I’ve called out Proctor and Gamble in the past for being quite possibly the world’s biggest greenwashers. So it doesn’t surprise me that their new…

At the 2011 B Corporation Retreat last week in Philadelphia, I had the opportuity to network with some of the 500 businesses who are leading the…

I wrote a long while back about my anger over the Kleenex Individual Hand Towels campaign – “a clean fresh towel every time.” A year…

Working on a presentation for a group of college students interested in sustainable marketing, I came across this excerpt from “The Sins of Greenwashing: Home…

Something in the Water (Does Not Compute) by Rachel Lincoln Sarnoff, Executive Director/CEO, Healthy Child Healthy World A recent study in the Archives of Pediatric…