The Blog

The Battle of the Toilet Paper Rolls

Enough toilet paper tubes are tossed each year to fill the Empire State Building twice. That’s according to marketing from Scott Naturals New Tube-Free Bath…

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A Response to Push Back on Pampers: Don’t Underestimate the Power of Your Words

A couple weeks back I blogged my frustration with Recycle Bank’s “Learn and Earn”sponsored by Pampers/Proctor and Gamble. This post got a lot of feedback…

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A Tantrum About Pampers – And a Serious Question about Social Responsibility

I’ve written before about my issues with Proctor & Gamble’s “Future Friendly” campaign. And it just keeps getting worse. Recently they created a quiz designed…

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An Open Letter to Planet Green

Dear Planet Green, When you launched in 2008 I was completely smitten. Twenty-four-seven green living programming launching at just the right time for America. Simple, inspiring shows…

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Submit Your Crazy Greenwash Slogan to Win a Copy of Spit That Out

I’ve said before that I do want to commend the small steps large corporations are taking to reduce their carbon footprints and be a little…

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Best Green Companies for America’s Children?

Occasionally Working Mother Magazine presents a list of its “Best Green Companies for America’s Children.” “America’s children can breathe easier with these innovators who are…

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IKEA – I Think I Love You?

Trying to live sustainably and ethically, I’ve tried to shy away from big-box retailers. I’m certainly not immune to lure of a Target shopping spree…

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The Trouble with Greenwashing

With all the wonderful green progress that has been made by existing and new companies, one thing that has been disheartening is the amount of…

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