Working on a presentation for a group of college students interested in sustainable marketing, I came across this excerpt from “The Sins of Greenwashing: Home…
What’s a Green Mom to Do: An Excerpt from “The Sins of Greenwashing
A Response to Push Back on Pampers: Don’t Underestimate the Power of Your Words
A couple weeks back I blogged my frustration with Recycle Bank’s “Learn and Earn”sponsored by Pampers/Proctor and Gamble. This post got a lot of feedback…
A Tantrum About Pampers – And a Serious Question about Social Responsibility
I’ve written before about my issues with Proctor & Gamble’s “Future Friendly” campaign. And it just keeps getting worse. Recently they created a quiz designed…
Submit Your Crazy Greenwash Slogan to Win a Copy of Spit That Out
I’ve said before that I do want to commend the small steps large corporations are taking to reduce their carbon footprints and be a little…
The Trouble with Greenwashing
With all the wonderful green progress that has been made by existing and new companies, one thing that has been disheartening is the amount of…
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