The Blog

What’s a Green Mom to Do: An Excerpt from “The Sins of Greenwashing

Working on a presentation for a group of college students interested in sustainable marketing, I came across this excerpt from “The Sins of Greenwashing: Home…

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Made with Real Ingredients: Greenwashing for Kids Stinks

Greenwashing for kids is the worst. Recently I was in a children’s store and saw at the checkout counter a display for kid-friendly lip balms…

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A Response to Push Back on Pampers: Don’t Underestimate the Power of Your Words

A couple weeks back I blogged my frustration with Recycle Bank’s “Learn and Earn”sponsored by Pampers/Proctor and Gamble. This post got a lot of feedback…

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A Tantrum About Pampers – And a Serious Question about Social Responsibility

I’ve written before about my issues with Proctor & Gamble’s “Future Friendly” campaign. And it just keeps getting worse. Recently they created a quiz designed…

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Submit Your Crazy Greenwash Slogan to Win a Copy of Spit That Out

I’ve said before that I do want to commend the small steps large corporations are taking to reduce their carbon footprints and be a little…

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The Trouble with Greenwashing

With all the wonderful green progress that has been made by existing and new companies, one thing that has been disheartening is the amount of…

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