Deciphering Sustainable Seafood with Wild Selections

Knowing what to look for when shopping for produce is relatively simple – organic is a definable term with a clear label to let you know that no persistent pesticides were used in farming.

But eco-conscious seafood is a bit trickier. Farm-raised, wild-caught, sustainably sourced – what does it all mean and how can you be sure that your seafood purchase isn’t harming the sustainability of marine life?

It’s a lot to think about for a tuna sandwich.


Wild Selections® is a new brand created to effect meaningful change in marine conservation and fisheries management and expand awareness about sustainable seafood. Wild Selections® uses only Marine Stewardship Council (MSC) certified sustainable seafood. And with each can purchased, a donation of 13 cents goes to World Wildlife Fund (WWF) to benefit their sustainable fisheries programs and marine conservation efforts – a total of $1 million by 2018!


Wild Selections is the only full line of MSC-certified sustainable seafood.  The blue MSC eco-label tells you the fish in your can comes from well managed fisheries and healthy fish stocks.

Fishing has an impact on our marine environment, and it’s not just fish stocks that are affected. Sensitive habitats, endangered species, and the marine food chain need to be maintained to keep the oceans healthy and productive. The impacts are complex, hard to measure and vary from one fishery to the next. But MSC certified fisheries meet robust requirements for fish stocks, ecosystem impacts, and effective management. They are also encouraged to develop new ways to conserve the marine environment for future generations.


Want to know exactly where in the world the fish in your can comes from? Just enter the can code on the bottom of any Wild Selections® products to locate where your seafood was sustainably caught.

Of course, I don’t mess around with taste. And fortunately, as is generally the case with sustainable products of any kind, the tuna is premium quality.


You can find a local retailer using the store locator here. And enjoy a simple source of protein and omegas without harming the ecosystem!

I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.

Search the Site

Paige’s Books

Spit The Out book cover
The Budget Activist book cover: border=

As Seen In