Watch This Now: New Just Label It Video

While I was pretty pleased across the board with the 2012 election results, there was one decision that was quite disapointing: the loss on Proposition 37 in California, a bill introduced to require labeling of genetically engineered foods.

Many of us in the green community were stunned by the loss – how could anyone vote against simply knowing what’s in their food? Well, the world’s leading pesticide and junk food companies outspent Yes on 37 by more than 5 to 1, and beginning on October 1, spent about a million dollars a day on a hailstorm of false claims, misrepresentations and fear mongering over five simple words on a label.

The good news is that this is not the end of the campaign. In fact, today, we are more than 4 million votes closer to knowing what’s in our food than when we started.

And the fight continues. The national GMO labeling campaign Just Label It has launched a celebrity-filled video sharing the message that we all have the right to know what’s in our food.  The call to action is to sign on at to petition the FDA for mandatory food labeling at the federal level.

The United States remains one of the few developed countries in the world that has not yet labeled these ingredients, introduced into our food supply in the 1990s, in our foods. The message in this video sums up the argument JLI has been making throughout the country: every American deserves the right to know about their food and whether they are eating or serving their families food that has been genetically engineered.

Just Label It is petitioning the FDA to update its 20-year-old voluntary guidelines and require labeling for GE foods, giving a voice to all Americans who are concerned about wha is going into the foods they are feeding their loved ones.  Today, more than 1.2 million Americans have joined the petition. I hope you will too, so that together, we can have this same basic right enjoyed by citizens around the world.

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